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THE NATIONAL RÉSUMÉ WRITERS' ASSOCIATION

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Conference Session Recording - Land Your Target Client with LinkedIn Sales Navigator and Social Selling

  • October 23, 2020
  • October 23, 2025
  • webinar

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Land Your Target Client with LinkedIn Sales Navigator and Social Selling

Presented by: Thomas Powner, NCOPE, CPRW, CEIP, CCMC

To crush your sales goals you always need to be selling; you can’t turn the sales light-switch on and off; you need to have a pipeline of clients who purchased services, ready to buy and a list of prospect you're converting to paying clients followed by you next target list of client leads. Referrals are fantastic; LinkedIn Profinder once a lead goldmine has now become a basement price competition; website and social media sales and marketing can be timely and costly. Recruiters use LinkedIn Recruiter to find target employees; you can use LinkedIn Sales Navigator (LSN) to find your target clients. Tom will explain why social selling works in landing the big sales. He will teach you how to use LSN to build client leads, prospects and paying clients. How to use LSN to keep track of communications, strengthen relations, and speak about integrations with other CRM service and CRM browser extensions. The session will contain informative PP slides and going live into LSN.

In this session, you will learn:

  • A deeper understanding why social selling is key to land your target clients.
  • How to use LinkedIn Sales Navigator to find your target client leads and build your prospect list.
  • How to blend social selling techniques, LinkedIn Sales Navigator and other tools to convert leads into hot prospects, then paying clients.

This 90-minute recording from the 2020 Virtual Conference is $19.99 for NRWA members and $39.99 for nonmembers. It does not qualify for any CEUs.

About Thomas Powner:

A career-changer himself and proof “it can be done,” Tom resigned from a 25-year career in business development, HR, operations, and sales leadership to create… Career Thinker, Inc.

In 2020 his focus is guiding job seekers who have full-time jobs… who seek better ones. How do they land new jobs when working full time? How do they manage their time? Which LinkedIn strategies used in being discovered for jobs? How do you create a relevant career marketing campaign tools?

Tom has built an industry reputation as a leader in educating and mentoring clients and colleagues on best practices, infusing technology, and improving processes that boost results. Since 2011 he has presented more than 300 career workshops/seminars/webinars.

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