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THE NATIONAL RÉSUMÉ WRITERS' ASSOCIATION

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Conference Session Recording: Using Executive Career Management Sites to Increase Your Value and Improve Their Search

  • October 23, 2020
  • October 22, 2025
  • webinar

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Using Executive Career Management Sites to Increase Your Value and Improve Their Search

Presented by: Cathy Lanzalaco, CPRW, CPCC, NCOPE

If you are looking for additional tools to offer executive job seekers, then executive career management sites like BlueSteps and ExecuNet may be a great option! Executive career management sites provide its members with a forum for being searched and contacted by the most exclusive executive search consultants in the world. They are excellent options for executives that are casting a wide net for their job search and appreciate the exclusivity of these sites and the expectation of confidentiality and discretion that may not be available on LinkedIn. Throughout the job search and after it is completed, these sites provide education and access to newly opened positions so the executive can be assured they are being provided with current information to help manage their careers as well as being aware of other opportunities that present themselves.

This presentation will help you identify the appropriate candidates to recommend participation in these sites to, as well as…I will show the documents needed to create robust profiles for your clients and how to charge for them. I will share service add ons that I created to optimize the client experience and allow you to create additional sources of revenue.

In this session, you will learn:

  • Senior executive career management platforms BlueSteps & ExecuNet: when to recommend them and how use them effectively for your client’s job search.
  • How to increase the value you offer to your client and drive additional revenue streams through service add-ons.
  • How to become a member of the BlueSteps Referral Program.

This one-hour recording from the 2020 Virtual Conference is $19.99 for NRWA members and $39.99 for nonmembers. It is not eligible for CEUs.

About Cathy Lanzalaco:

Cathy Lanzalaco is a ROAR-winning resume writer, certified career coach, NCOPE, certified empowerment and motivational professional, and owner of Inspire Careers located in Buffalo, NY, serving executives and career-minded professionals across the country.

Starting as a registered nurse, Cathy worked in healthcare for 15 years, then made the transition to human resources where she served for 12 years in a senior leadership role. In 2016, the business closed, and she helped 600 people transition into new jobs and found her calling to help others in career transition. In 2017 she opened Write-Resume-For-The-Job and in 2018 purchased Inspire Careers and now serves her clients under the Inspire Careers banner.

Her ability to continually reinvent herself makes her an inspiring role model for her clients as she motivates and encourages them to reach for the career success they have always dreamed of. She has become the leading career management expert in the WNY area and is a popular speaker for groups and organizations and the go-to career management resource for the ABC affiliate WKBW TV in Buffalo.

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