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Top 10 Methods for Marketing Your Resume Business on a Budget

  • October 23, 2015
  • (EDT)
  • October 23, 2018
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Top 10 Methods for Marketing 

Your Resume Business on a Budget


Dr. Heather Rothbauer-Wanish of Feather Communications

Recorded Oct. 23, 2015

Are you a new resume-writing business owner that is unsure where to start when it comes to marketing? Ready to learn some new strategies for marketing that won't 'break the bank?' This session will help spark your marketing creativity by sharing tips and ideas for marketing on a budget. From joining local networking groups to garnering your own publicity, get ready to learn techniques that can propel your business forward!

Dr. Heather Rothbauer-Wanish has been working with job seekers since 2008 to develop forward-thinking, eye-catching, and dynamic resumes for today's marketplace. Dr. Rothbauer-Wanish has a BBA in Management, an MBA, and a PhD in Organization and Management. Her business abilities, creative marketing techniques, and diligent approach allow her to focus on her business, Feather Communications, full-time while also teaching business courses at several local colleges.

Takeaways for attendees will include ideas and examples of how to create visibility and persevere in their marketing initiatives, including:

  • Joining the right networking organizations
  • Volunteering and/or becoming a Board of Directors member for a local non-profit organization.
  • Understanding if/when to volunteer your services
  • Joining the HARO list to get free publicity
  • Discovering when to send press releases
  • Providing free seminars with strategic partners
  • Designing a consistent logo/theme/approach
  • Delivering value for referrals from past clients
  • Encouraging online endorsements and reviews
  • Importance of a consistent social media presence

This one-hour webinar is $19.99 for members and $29.99 for nonmembers.

Log in or join today to get member pricing!

The National Résumé Writers' Association
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