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As a career professional, you are constantly reminding your clients of the importance of continuing education and staying on top of the trends. We know all too well the importance of learning in career success. And, as we get busy helping others, we often don't make time for our own continuing education!

The NRWA strives to provide on-demand, relevant learning opportunities for career professionals including webinars and convenient training. The goal of each of these is to help you maintain your skills, build your credibility, and stay on top of the industry's dynamic trends at your convenience.


Stand Out by Being You:

Create a Marketing Message That Attracts Your Ideal Clients While Being Authentic to Who You Are

Friday, October 19, 12:30 p.m. – 2:00 p.m., ET


During this workshop, you will create an engaging marketing message that makes you stand out in your field and differentiates you from the competition, all while being your authentic self.

You will learn how to apply Archetypes, a psychology-based framework that is the secret tool that big companies use to design engaging brands.

By using Archetypes, you will be able to discover what makes you unique, who your ideal clients are, what it is they find valuable in your work, and how to share your message with integrity.

Finally, you’ll apply this knowledge to craft your marketing message. You’ll understand how to infuse your brand personality in all your marketing communications in a way that reflects who you truly are and also connects with your ideal clients at a deep level.

You Will Learn:

    • Create a compelling marketing message that makes you stand out – while infusing your brand personality that reflects your authentic self.
    • Understand your clients’ needs, frustrations, and motivations.
    • Make marketing communications more meaningful, engaging, and authentic.
    • Discover what makes you unique and valuable to your ideal clients.


      Eligible for one CE credit. This one-hour webinar is $19.99 for NRWA members and $39.99 for nonmembers. It will be recorded and distributed to all participants.

      About Charo Pinilla:

      Charo is a former Architect who left a stressful career to reinvent her life. Now as a certified coach, Charo specializes in the application of archetypes and personality type to career satisfaction and personal branding.

      Believing that solopreneurs deserve to stand out authentically using the same techniques as large businesses, Charo helps coaches and holistic practitioners struggling to stand out in their field, to attract clients who value their work.

      Her articles have appeared in Career Relaunch, Vunela, Career Flow, Seize It, The Quiet Entrepreneur Blog, and Digitalie as well as on LinkedIn Pulse, Medium, and her own blog

      Presenter Social Media:


      Facebook: @TappingYourPurpose

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