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By participating in this course and/or webinar, you are agreeing to let the instructor/facilitator call you by name during the course and/or webinar when addressing questions or information. You also understand that session recordings may be made available to any NRWA member/nonmember who registers/downloads the recordings at anytime in the future.

Should you wish to remain anonymous, please request this in writing to when you register for the course/webinar.


As a career professional, you are constantly reminding your clients of the importance of continuing education and staying on top of the trends. We know all too well the importance of learning in career success. And, as we get busy helping others, we often don't make time for our own continuing education!

The NRWA strives to provide on-demand, relevant learning opportunities for career professionals including webinars and convenient training. The goal of each of these is to help you maintain your skills, build your credibility, and stay on top of the industry's dynamic trends at your convenience.

Using a Lead Magnet for Automatic Follow Up and Consistent Sales

Presented by Rebecca Metz 

Creating a lead magnet on your website is a powerful way to turn website visitors into new clients. By implementing a lead magnet (or opt in) on your website, you have the power to collect email addresses from those who visit your website, giving you the opportunity to share your expertise in an authentic way and build your sales. Automating your follow up creates more consistency in sales and leaves you free to do what you do best!

Part 1: Creating a Lead Magnet on Your Website

Friday, October 4, 2019, 12:30 p.m. - 1:30 p.m., ET

lead magnet

In this webinar you will learn how to:

  • Increase sales on your website through a systemized sales funnel.
  • Build credibility with prospects through content marketing. 

    Part 2: Nurturing and Following Up Leads

    Friday, October 18, 2019, 12:30 p.m. - 1:30 p.m., ET

    people in formation

    In this webinar you will learn how to:

    • Create a powerful nurturing sequence that turns website visitors to new customers. 
    • Automate processes for following up with potential sales.


        Parts 1 and 2 are stand-alone topics, so you can register for one or both. Each one-hour webinar is $19.99 for NRWA members and $39.99 for nonmembers. Discounted pricing available for registration for both parts:

        Member pricing for both Part 1 & 2: $32.50

        Nonmember pricing for both Part 1 & 2: $70.00

        Both webinars will be recorded and distributed to all who are registered; neither qualify for CEUs.

        About Rebecca Metz:

        Rebecca Metz

        In a room full of powerful entrepreneurs, Rebecca Metz realized that they were reaching the top of their game, but sadly missing the mark with getting their message out. From that, an idea was born.

        Rebecca Metz, creator of Web Pages that Sell, developed a system that helps her clients to get their magic online and get more business . . . consistently. An intrinsic educator, Rebecca’s secret sauce is taking the scary out of technology. She teaches clients to use and manage their website and integrate it with social media and other marketing tools to create a powerful brand image — one they can update as often as needed.

        “My clients understand how their branding tools work, and they have control over their technology,” she says. “They call on me when they need to, but know they have the power to make informed decisions and execute changes themselves.”

        Presenter Social Media:



        Twitter: @rebeccametz

        Less Stress, Better Results: New Mindsets for the New Year

        2020 Goals

        Presented by Anne Marie Segal, JD, CCMC, CPRW and NCOPE 

        Friday, November 15, 2019

        12:30 p.m. - 1:30 p.m., ET

        The year 2020 is a blank slate and another exciting opportunity to create new mindsets and business models that will serve you in years to come. What are your goals for the New Year, and how can you focus on long-term rather than moving targets?

        In this webinar you will learn how to:

        • Articulate your evolving vision and needs.
        • Align your business development and relationship-building to support your vision.
        • Reduce internal mental chatter and conflict.
        • Overcome the time traps that hold you back.
        • Show up for yourself and your clients.

              Register Now!

              This one-hour webinar is $19.99 for NRWA members and $39.99 for nonmembers. It will be recorded and distributed to all participants. No CEUs are awarded for this webinar.

              About Anne Marie Segal:

              Anne Marie Segal partners with senior leaders, attorneys, and innovators to accelerate leadership advancement, professional development, and personal branding and to help them reach their goals, such as an increased executive presence, graceful and effective career transitions, and board or C-suite candidacy. She has presented to the United Nations (ICTY/MICT), Wells Fargo, United Way, Association of Corporate Counsel, National Résumé Writers Association, University of Chicago, Yeshiva University, and other audiences.

              Anne Marie recently launched an online learning platform for career development, available at, and has authored Master the Interview: A Guide for Working Professionals and Know Yourself, Grow Your Career: The Personal Value Proposition. In addition to holding a J.D. from NYU Law School and other degrees, Anne Marie is a Certified Career Management Coach, Nationally Certified Online Profile Expert, Certified Professional Résumé Writer, and certified yoga instructor.

              How to Create Graphically Beautiful, Yet ATS-Friendly Resumes

              Person with tablet and technical options

              Presented by Marie Plett, CERM, CPRW 

              Friday, December 13, 2019

              12:30 p.m. - 1:30 p.m., ET

              Stop scapegoating applicant tracking software (ATS) as your reason for creating plain, black and white resumes that blend into employers’ piles with the rest of the zebras! You need to make your clients stand out among the herd with stunning, vivid presentations that excel through even the most finnicky/tricky ATS programs. Marie will cover comprehensive information on how modern ATS translates resume elements; simple ideas and quick ATS-friendly designs that can visually transform any resume in mere minutes; and a full demonstration on how a pure ASCII resume (saved as a .docx file) can be turned into a graphic resume without compromising any of its original integrity.

              In this webinar you will learn:

                    • Everything ATS accepts and rejects
                    • How various symbols are changed in ATS
                    • How to keep your presentation within ATS megabyte limits
                    • Basic MS Word design techniques
                    • Machiavellian strategies for getting all necessary data through the systems

                    Register Now!

                    This one-hour webinar is $19.99 for NRWA members and $39.99 for nonmembers. It will be recorded and distributed to all participants. No CEUs are awarded for this webinar.

                    About Marie Plett:

                    Marie Plett is a Certified Executive Resume Master who first became obsessed with resumes when she was only 12 years old and tasked with helping her recruiter parents screen out bad applications, sifting through large piles of eye-catching resumes printed out in a wide variety of papers, card stocks, and even laminates. She now works hard to bring resumes back to their “glory days” by teaching ATS-friendly design techniques to other resume writers.

                    Though she started her professional career developing graphics and apparel for some of the world’s most popular fashion brands, she followed her true calling to become a resume writer and founded in 2004. She now uses her considerable graphic design skills to create exceptional resumes that have won 2 ROAR Awards and 14 TORI Awards since 2016.

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