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The NRWA - The National Resume Writers' Association TM


Setting the standard for excellence ~ Established 1997

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6-Week Live Program: Tuesdays, 11:30 to 1:00 p.m., ET

September 29 – November 3, 2020 

Registration Coming Soon


$695 for Members

$749 for Nonmembers

Pricing includes all handouts, homework, and access to recorded sessions, which will remain active for 30 days following the conclusion of the course.

Interested in this training, but feel like you can't afford the cost right now? If you apply for and pay with PayPal Credit, you have six months to pay for the program, interest-free. Email before you register for details on payment with PayPal Credit.



Sign up for an Upcoming Webinar

Brush up with an On-Demand Webinar

Access resources in our Teleseminar Archives *Members-Only Benefit

Train at your own pace with Resume Writing 101

Enroll in our Writing Excellence Certification Preparation Program

Unlock the secrets of selling with the NRWA Sales Mastery Course

Read selections from our Recommended Books list

Plan your professional development with our education options

Get the NCRW Study Guide

Begin your NCRW certification by submitting a Writing Sample

Register for the NCOPE Training and Certification program

Join a Peer Group

Check out our Ask the Experts blog

Attend the Annual Conference 

By participating in this course and/or webinar, you are agreeing to let the instructor/facilitator call you by name during the course and/or webinar when addressing questions or information. You also understand that session recordings may be made available to any NRWA member/nonmember who registers/downloads the recordings at anytime in the future.

Should you wish to remain anonymous, please request this in writing to when you register for the course/webinar.

Introducing The NRWA Sales Mastery Course - Helping resume writers unlock the secrets of selling

Know you’re a great resume writer, but struggle to convey this to potential clients? You’re not alone. You can learn how to generate more sales with techniques that match your own voice and personal style.

As the only nonprofit dedicated to supporting resume writers and career professionals, the NRWA is delighted to announce the launch of this powerful and interactive program to help you unlock the secrets of selling.

The NRWA Sales Mastery Course offers industry newbies and established career professionals strategies to sell their products, quality, and value to their ideal clients.

3 Key Takeaways

Recognizing sales as a blend of art and science, our 6-session, interactive program will provide you with:

    • Skills you need to overcome common objections and improve your close ratio.
    • Sales language that feels authentic to you.
    • Modern sales techniques that address sales and industry changes.

Course Includes

    • 6 weekly, live, 90-minute sessions conducted via GotoWebinar.
    • Printable materials to support your sales goals and business growth.
    • A strong mix of instruction and role play.
    • Recorded sessions, which will remain active for 30 days following the conclusion of the course.

*All materials are the exclusive property of the NRWA. Participants may not copy, share or distribute materials.


Week 1: Preparing Yourself for Sales, Success, and Goal Setting; Business Models; Differentiating; Product Development and Pricing

Week 2: Ideal Client; Sales Techniques; Best Practices; Sales Cycle; Marketing and Prospecting

Week 3: Handling Objections, Pain Points and Closing; Sales Scripting; Sales Pitch Modeling; Preparing for Role Playing

Week 4: Handling Objections/Pain Points/Closing - Case Scenarios:

    1. Hesitant Customer
    2. Distrusting Customer
    3. Interested Customer BUT 

Week 5: Handling Objections/Pain Points/Closing - Case Scenarios:

    1. Niche Customer
    2. Need Time to Decide Customer
    3. Resume Savvy Customer

Week 6: Handling Objections/Pain Points/Closing - Case Scenarios:

    1. Competitor - Savvy Customer
    2. Not an ICP/Niche Customer
    3. Thinks Resume is Gold and Only Needs _____________ Customer 

*Role play will be an important part of the program.


Ellen Steverson opened StartingBlock Career Services LLC in 2011. She doubled sales after her first year and has consistently exceeded sales goals 29%-67% year-over-year. She is a Nationally Certified Résumé Writer (NCRW), Nationally Certified Online Profile Expert (NCOPE), Global Career Development Facilitator (GCDF), Certified Employment Interview Consultant (CEIC), former executive recruiter, and professionally trained saleswoman. She incorporates Fortune 500 sales techniques and processes to keep her business growing. Ellen is passionate about helping people succeed and never tires of discussing sales strategy!

The National Résumé Writers' Association
2331 Rock Spring Road, Forest Hill, MD 21050

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