Writing Branded, Sales-focused Summaries

  • January 01, 2011
  • 1:00 PM (EST)
  • January 01, 2017
  • (EST)
  • Recording


Writing Branded, Sales-focused Summaries
Marie Zimenoff
Originally Recorded July 15, 2011 

We have 7 seconds to make a good first impression. The resume summary is a place where our candidates can either hook the reader, or appear generic - - a personal ad gone bad. In this teleseminar you will learn practical strategies to build summary sections that demonstrate qualification and hit keywords while communicating each candidate's unique brand.

At the conclusion of this teleseminar, you will come away with tools and examples to create summaries that grab the reader's attention. Topics will include:       

  • Gathering branded information for summary content through questioning and assessments
  • Interweaving candidate's language with keywords
  • Telling a unique story and avoiding generic phrases
  • Proving candidate's value quickly through accomplishments and testimonials
  • Enhancing visual appeal and including graphics
One hour teleseminar is $19.99 for members and $29.99 for nonmembers.

Log in or join today to get member pricing!

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