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★ Qualifies for 9 CE's towards the NCRW ★
Module 1: The Résumé as a Marketing Tool
The focus of this segment is on marketing concepts that are used in résumé writing. You will learn how to sell benefits instead of features and emphasize successes, contributions, and achievements. Learn how to incorporate design elements and write compelling content to effectively market your résumé clients.
A good advertising copywriter knows her audience. She knows what consumers want, and she knows what product features and benefits to write about to persuade consumers to buy. As résumé writers, we must do the same. Learn how to think like a copywriter and create résumés that generate a “call to action” for your clients.
Module 3: Common Grammatical Errors
This segment covers grammatical errors commonly found on resumes. It includes capitalization, number usage, and plurals and possessives.
One of the distinguishing features of an excellent résumé are job descriptions. Like a good headline, the first sentence should pique the reader's attention and draw him into the copy that follows. Our goal as resume writers is to get the potential employer's attention. We do this by energizing our job descriptions and focusing on relevant accomplishments.
A common question for the public, "Does the period go inside or outside the quotes?" should not be a common question for a writer. This segment will hone your skills on proper capitalization, using numbers, and punctuation.
The first impression in any introduction to a new individual is important -- be strong introducing your clients to their prospective employers by using what you learn in this segment to help your clients stand out.
New college graduates and newly completed degrees have special requirements in writing résumés. In this segment, you'll learn how to deal with listing degrees, challenges for new college graduates, and common rules for formatting, lengths, and the presentation of résumés.
You'll learn about the three types of résumé formats, how to use competencies, and metrics-driven content to place the individual ahead of the crowd and how to showcase results-focused accomplishments.
This segment covers writing strong profile statements, centrally focused theme résumé, and advanced design and formatting.