PDI #2: Moving from Good to Great: Taking Your Writing to the Next Level
Are you just starting your resume business? Have you been writing or working with students/clients for years, but feeling “behind the times” in your approach?
We all know the importance of a good resume and strive to be at the forefront of dynamic demands in career marketing mediums to give candidates an advantage. We jump in to working with clients, knowing that we can bring value beyond what they are doing themselves . . . but are we doing the best for them that we can? Are they getting the attention from hiring managers that they deserve?
In this half-day institute, Marie Zimenoff will facilitate a hands-on session to help you build on your existing knowledge and polish your writing and marketing skills. She’ll bring examples and strategies from her own practice with clients including executives, engineers, career changers, students/recent graduates, and ex-felons!
We’ll explore the latest trends in writing and layout. Strategies, examples, and resources will cover how to move from good to great in the following areas:
- Asking better questions to get better content
- Moving from generic to “branded” documents
- Using formatting and strategy to make every client credible
- Writing to multiple audiences (recruiters, HR professionals, and hiring managers)
- Leveraging content across job search/social media mediums
What if you could:
- Feel more confident about working with a “difficult” client?
- Deliver stronger, more unique content that positions the client for success?
- Have a system to put together documents quickly while tailoring the strategy?
- Be seen as the expert on your campus, in your office, or within your target industry?
This session will give you the boost you need to spring your way into "expert" status in career marketing and will provide the resources you need to continue to outpace your peers so your candidates can outpace theirs.
Jump start your 2013 conference with a solid foundation in the latest techniques, strategies, and resources!
Earn 4 CEUs toward your NCRW!
Marie Zimenoff, M.Ed., helps career-exasperated clients focus on their talents, navigate the complex marketplace, and earn their worth. As President of A Strategic Advantage, she applies pioneering, strengths-based coaching and marketing techniques to improve outcomes for job seekers, entrepreneurs, and organizations.
Marie has worked with clients and trained career professionals in workforce development, corrections, community college, university, and community settings. Prior to entering the career industry, Marie held leadership development, selection, and advising roles within higher education engineering and student affairs divisions.
Marie is President of The National Résumé Writers’ Association for 2012-2013, a Nationally Certified Résumé Writer, Nationally Certified Counselor, and MBTI Master Practitioner. She holds a master’s degree in Counseling and Career Development fromColorado State University.
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2013 Cancellation Policy for The NRWA Conference
Through July 31st, 2013: Cancellations will be refunded at 100%, minus a $75 cancellation fee. Please be sure to cancel your hotel room as well!
August 1st - August 31st, 2013: Cancellations will be refunded at 50%, minus a $75 cancellation fee.
After September 1st, 2013: No refunds will be given.