Name: Jan Melnik
Credentials: M.A., MRW, CCM, CPRW
Company: Absolute Advantage
Topic: How to Leverage Your Expertise with Media Gigs and Paying Programs—Breakout Session 2a
Would you like to increase your visibility as a career expert? Would you like to attract more quality paying clients to your practice, especially when there is greater competition and lower-priced options?
This presentation will deliver actionable strategies to résumé-writing practitioners who are seeking to expand their reach and increase their bottom-line profitability.
Learn proven techniques for:
- Landing radio and TV appearances.
- Successfully pitching programs to libraries and universities—and get paid for your expertise while giving back to key communities and growing your client roster.
- Boosting your reputation through targeted free publicity—heightening the value of your expertise and appearances even more.
During this presentation, attendees will receive:
- Concrete ideas to use in developing and promoting their programs.
- How to garner publicity and gain strategies for booking talks and guest appearances.
- Sample pitch messages, recommended subject outlines and program ideas, and media press releases.
- Tips for managing speaker anxiety and making the experience fun and fiscally rewarding for those new to TV, radio, or giving presentations.
Bio
Jan Melnik specializes in working with C-suite/rising executives—providing career coaching and documents. She founded Absolute Advantage in 1983. She is a regular career expert on NBC, speaks at libraries, universities, and conferences nationwide, and is a co-founder of C-Suite Career Catalysts. She is the author of seven books, including Executive’s Guide to ROI Resumes & Job Search. She holds a master’s degree from Wesleyan University and two undergraduate degrees in business.
