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The National Résumé Writers' Association Article Library is full of great information on résumé writing, marketing, and more!
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  • April 02, 2014 4:06 PM | Cassie Olson
    By Marcia Baker

    When you see people who are focused and who continue to push for what they want no matter the obstacles they face, their perseverance is usually due to determination. Determination is the attitude that drives you to complete actions that lead to success in your business.

    Whether your business is new or established, if you’re not satisfied with its status, you may need an injection of determination--the solid foundation of many successful businesses. Determination encompasses a love of the task at hand and the will to see it through.

    Know Who Your Customers Are
    Do you know who your ideal customers are? They’re the people who will buy your services or products repeatedly or will generate word-of-mouth referrals for you. Don't allow their first purchase to be your last interaction with them. If you stay in touch and educate them on career-related topics, they may see you as a career-industry expert.

    Take Advantage of Free Advertising

    The Internet offers a great opportunity to create or recreate interest in your business. The costs of developing and maintaining your digital footprint are low in comparison to conducting nontargeted advertising or hiring a sales team. Simple tweaks such as adding a branding statement to your outgoing e-mails can create interest.

    Make Time for Marketing Activities
    Marketing will play a big part in the long-term survival of your business. If you don’t have time for marketing activities to gain a new perspective for attracting your target audience, consider hiring someone to assist you with your marketing efforts.

    Become more open minded to resources and tools that will benefit your business. Adding and consistently using online technologies such as LinkedIn, Google+, Facebook, or Twitter can help you build relationships that lead to more business opportunities. Observe how your colleagues are using these technologies and apply what works for your business. Your marketing person can help you manage the process.

    You’ll find that the majority of your business prospects are checking you out online before they decide to do business with you. What information will they easily find?

    Keep Learning
    Propel your learning process by downloading the NCRW study guide, listening to past teleseminars/webinars, participating on the e-list, and delving into the resources available in the members’ area of The NRWA website. Knowledge is truly king! The more you know the more valuable you are in your business of helping your clients. This process takes time, and time can feel like the enemy unless you are determined to see your business through.

    Are you keeping up with what’s new in the careers industry? Are you embracing the trends? Can you really provide the best services your clients need if you don't? You can either lead the way or be a follower, but doing neither will get you nowhere quickly.

    Don't Forget the Vision

    Your ability to see the vision for your business will help you refrain from giving up, even when the possibility of success looks slim. Write your vision down and place it where you see it frequently and will be constantly reminded to stay on course. Use the resources mentioned above to help you get past obstacles. There will be setbacks; put them in perspective and continue to move forward. You have nothing to fear. Success is in your future!

    Marcia Baker is the founder of MARK of Success--a career, marketing, and training services company located in Maryland. For more than 10 years, Marcia has helped her clients craft career and business marketing communications to reach their target audience. Marcia is a former NRWA Board member, a recipient of the Vivian Belen Volunteer of the Year Award, and currently serves on The NRWA’s marketing committee

  • March 05, 2014 5:00 PM | Cassie Olson


    Newest NCRW, Bob Janitz

    Bob Janitz wrote his very first résumé in 1993 for a co-worker who promised him lunch in return. The résumé ultimately won the co-worker a promotion, and he started telling others that Bob would write their résumés for the price of a lunch. “Obviously, I don’t write for lunches anymore,”Bob says now. Bob did continue to write résumés part-time until he decided to open a full-time practice in 2008, when he joined The NRWA. Within The NRWA, Bob became a Region Representative in 2012, the Membership Chair in 2013, and the President in 2014.

    Bob considered pursuing the prestigious NCRW certification for several years. In January 2014, Bob set a New Years resolution to obtain the certification before The NRWA conference. After preparation and practice, he received the good news of his achievement of the certification on September 2, just 15 days before the conference.

    For those who might be hesitant to pursue the NCRW certification, Bob says, “I think there’s a general perception that the NCRW certification process is near impossible to attain. It’s not easy, but it’s not impossible. If becoming a NCRW is something you truly want to achieve, study, have confidence in yourself, and you will reach your goal. The graders truly want you to become certified. If you take their constructive criticism and comments to heart, you’ll become a better writer and get your certification. I love this quote from Earl Nightingale: ‘All you need is the plan, the road map, and the courage to press on to your destination.’”

    Bob also strongly believes that the lessons he learned through the process will remain with him, and continue to help him improve his writing skills. “It is a great educational process,” Bob added. “The study guide gave me excellent information on how to better my writing skills. The honest feedback I received after I submitted my samples and final exam emphasized the importance of proofreading and adhering to the guidelines set in the study guide and Gregg Reference Manual.”

    Please congratulate Bob Janitz, our newest NCRW!

    Newest NCRW, Bob Janitz

    Bob Janitz wrote his very first résumé in 1993 for a co-worker who promised him lunch in return. The résumé ultimately won the co-worker a promotion, and he started telling others that Bob would write their résumés for the price of a lunch. “Obviously, I don’t write for lunches anymore,”Bob says now. Bob did continue to write résumés part-time until he decided to open a full-time practice in 2008, when he joined The NRWA. Within The NRWA, Bob became a Region Representative in 2012, the Membership Chair in 2013, and the President in 2014.

    Bob considered pursuing the prestigious NCRW certification for several years. In January 2014, Bob set a New Years resolution to obtain the certification before The NRWA conference. After preparation and practice, he received the good news of his achievement of the certification on September 2, just 15 days before the conference.

    For those who might be hesitant to pursue the NCRW certification, Bob says, “I think there’s a general perception that the NCRW certification process is near impossible to attain. It’s not easy, but it’s not impossible. If becoming a NCRW is something you truly want to achieve, study, have confidence in yourself, and you will reach your goal. The graders truly want you to become certified. If you take their constructive criticism and comments to heart, you’ll become a better writer and get your certification. I love this quote from Earl Nightingale: ‘All you need is the plan, the road map, and the courage to press on to your destination.’”

    Bob also strongly believes that the lessons he learned through the process will remain with him, and continue to help him improve his writing skills. “It is a great educational process,” Bob added. “The study guide gave me excellent information on how to better my writing skills. The honest feedback I received after I submitted my samples and final exam emphasized the importance of proofreading and adhering to the guidelines set in the study guide and Gregg Reference Manual.”

    Please congratulate Bob Janitz, our newest NCRW!

    By Katrina Brittingham

    Typically, the beginning of a new year is a time when we consider our current status in life and resolve to make changes. For many, a transition to a new career may be one of those resolutions. VentureReady LLC would like to share a few ideas for clients to consider for getting the best results from their transitional career search in 2014.

    Networking – Your clients will have a lot of competition when they apply for an advertised position. Tailoring their résumés or CVs to the job descriptions will help them stand out, but networking can give your clients a competitive edge over other candidates.

    Suggest for clients to utilize any personal referrals and online contacts to connect with the hiring managers of their ideal companies. Jobseekers should join the same online communities and groups as their target companies and follow them on social media sites like LinkedIn, Twitter, and Facebook.

    Clients could become acquainted with associates of their target companies through volunteer activities and professional associations. Your clients can gain the opportunity to make a positive impression with a hiring administrator while chatting with him or her during an association meeting or event. During a discussion, your clients should refer to their key job skills and their pursuit of new opportunities.

    Interviewing - Mastering the interview is like mastering any other learned skill. The more your clients practice, the more confident and proficient they will become. Clients should research possible industry questions they may encounter during the interview. Connecting with someone who knows the company/industry and inquiring about the company’s current issues will be helpful. A mock interview with a friend or career specialist will also boost interviewing skills.

    Jobseekers can show interviewers how well they've researched the available role and demonstrate how they can make a significant difference. VentureReady LLC’s Readiness Consultants are advocates of bringing career portfolios to an interview. The portfolio will provide proof of your client’s accomplishments and experience. A career portfolio should also have work samples that give the hiring manager a clear picture of what the candidate can bring to the company and the position.

    Inform your clients that they must engage the interviewer by asking questions. This will show not only that the client is interested in the position, but also that they are attentive to the company’s needs. Asking questions give clients a chance to gain more insight into the position and additional information that they cannot find in online research such as management style and company culture.

    Connecting with Temporary Employment Agencies - Building a strong relationship with short-term employment agencies can ensure your client’s success in securing a position. For a recruiter, your client must become the first person that comes to mind when a new assignment comes in. Your client can become that person through frequent face-to-face meetings with the agency staff. Clients must prove their reliability by first taking any assignment offered.

    Blogging – If your clients want to gain exposure, build up contacts, and start networking, they may want to try blogging. As a subject matter expert, blogging will help jobseekers to share knowledge and to be viewed as an industry expert.
     
    Enhancing LinkedIn – Suggest that your clients maximize their LinkedIn experience by joining groups and associations of shared professional interests on LinkedIn. Once connected, they should then contribute to the discussions.

    Exercising Patience – Inform your clients that every situation is different, but that in many cases, candidates may have to take a salary cut before moving forward in a career transition. It is imperative for clients to see a career transition as a long-term process.

    Relocating – When contemplating relocation for a position, clients must pinpoint how far they are willing to move. Suggest to clients that they should consider the areas of the country, or world, where they would or would not like to live. This decision will help your clients to narrow down their job search.

    Exposing Health Issues – Last year, VentureReady LLC had a greater-than-average number of clients returning to the workforce after a long illness. These clients were concerned that they would have to reveal their health issues to the employer. Our Readiness Consultants inform clients to reveal their illness only on a need-to-know basis. If your client has overcome a challenge, there is no need to bring it up. If there are gaps in their career history because of illness, your clients can mention them in the interview, but they should also let the interviewer know that the health concern is a past challenge.

    Katrina Brittingham, M.B.A., MSA. is the owner of VentureReady LLC. Katrina’s skills and areas of expertise include résumé and cover/thank-you letter writing, interview training, career coaching, and building dynamic career portfolios. She received two masters degrees in Business Administration and Accountancy from Rosemont College and the University of Phoenix. Katrina is seeking certification in résumé writing from the National Résumé Writers' Association
  • March 05, 2014 4:09 PM | Cassie Olson

    By Chonce Maddox

    My one-year anniversary of being a member with The NRWA is quickly approaching, and I can’t believe how fast time has flown by. I have learned so much from everyone involved with this organization, from the workshops at the conference last year to the interactive group emails and support that are sent out every day. I’ve been helping out with the newsletter for a few months, and when I was asked to submit a marketing article for this month, I seriously didn’t know what to say.

    Well, of course, yes. I was excited to share, but quite nervous; I didn’t really know what I could share that would be of value. I thought long and hard the other day, and then it hit me. I’ve been working in marketing and public relations for some time, and I’ve learned a lot about new-age marketing tactics along with innovative ways to help businesses reach new crowds.

    Today’s business owners should really jump on the video content-marketing bandwagon and take advantage of this digital marketing tool. I’d like to talk mainly about YouTube, as it is the leading digital resource. According to comScore, 45.5% of Internet users claimed they viewed at least one online video over the course of a month. About 100 million users said they watched an online video each day.

    While this information clearly proves how effective videos are for capturing attention, it’s not solely about the number of people who are watching videos but more about the reasons they are watching. Maybe your video attracts an individual who is interested in your services but hasn’t been able to call and seek out more information. Maybe an individual who is struggling in his/her job and seeking information that may help with the situation comes across your video and finds it useful. Marketing videos are a great way to pitch oneself to potential customers and bring in leads. Videos are quite easy to make and are a great way to attract a whole new market of customers. You can dedicate as much or as little time on video content marketing as you deem necessary.

    YouTube
    YouTube is not solely filled with silly videos of singing cats and aspiring singers. It’s the second most utilized search engine in the world (second to Google). People everywhere are using YouTube to search for products, services, and information. Your YouTube video could intercept some of the traffic and use it to your advantage. Videos can also be used in blogs, emails, social media, and even directories.

    The first step is creating a YouTube account for your business (if you haven’t already). At first, it may be hard to think of a résumé business making videos, but, contrary to that belief, there are plenty of things you can do to create marketable video content.

    Create a How-to-Video: How-to videos are very popular today, and you can associate them with a variety of topics, including résumé-writing and career-coaching tactics. Think of a problem or issue that some of your clients may have and create a video of you actively solving a similar problem. This would be great approach for clients who aren’t tech savvy and respond better to visuals.

    Create a Weekly Tip vlog: As an expert in your field, you can use your industry knowledge to market your business through a video. A vlog is a video version of a blog. Each week you can create a 60-second video where you provide clients and potential clients with a weekly tip about résumé writing, job interviews, common mistakes job candidates make on résumés, or anything you’ve learned in the career services industry. Be sure to assign a catchy name to the weekly segment and send it out to everyone via email or social media.

    Upload Videos of Public Speaking Events: If you speak at seminars or events, be sure to have someone videotape your speech so you can upload your presentation to your business’ YouTube page.

    Respond to an insightful teleseminar via video, with your comments and feedback on the material covered for interesting content. Videotaping a mock interview with a volunteer participant could also add to the video marketing of your business.

    As always, you should include your business’ information and mission in all of your videos and share them on social media. You’ll be sure to observe that through the videos you’ll not only be able to capture your audience’s attention and make them remember your brand, but you’ll motivate them to research more information about your company and turn to you when it’s time for a résumé.

    Chonce Maddox is a senior journalism major at Northern Illinois University. Her skills and expertise include writing résumés and cover letters for peers, creating dynamic keyword optimized LinkedIn profiles, and developing/monitoring social media brands. She is currently seeking a certification in résumé writing from The National Résumé Writers' Association.

  • January 08, 2014 4:10 PM | Cassie Olson

    By Cassie Olson

    Hello NRWA Members!

    I am excited to announce the activation of The NRWA’s Pinterest page and invite you to connect with us. Not sure how this social-media site can benefit you or your company? As an owner of Career Confidence and a contributing member of The NRWA’s Pinterest page, I have highlighted some helpful tips for using Pinterest. This article will go over why you should care about Pinterest, how to set up a Pinterest business account, and top five Pinterest tips.


     
    Why you should set up a Pinterest Account:
    Currently Pinterest has more than 70 million users and is GROWING RAPIDLY! Pinterest is a great tool for any résumé writer looking for more website traffic, and who isn't!? It is essentially a search engine, like Google, only a wee bit smaller. This means that you have a better chance of your content being seen by your potential clients when they search for keywords such as, "how to get a job" or “certified résumé writer.” Another great benefit of Pinterest is that when users click on your content (or “pins”) it will lead them directly to your website as a potential buyer.

    Setting Up Your Business Account:

    If you do not have an account for your business already, fortunately, setting up your Pinterest account is very easy. It may be worthwhile to explore this online network for 2014. Here’s how:

    1. Go to the Pinterest Business Section and click .
    2. Fill out the pertinent details about your business. (If you have a personal Pinterest account you can convert it to a business account here.)
    3. Once you create your Pinterest account, you'll want to add boards to it. This is how you will organize all of the photos you post by topic. Please see theNRWA Pinterest Page for some ideas. Make sure to follow us at NRWA Pinterest Page and join our NRWA Member Board by sending your Pinterest e-mail address to cassiecareerconfidence@gmail.com. The NRWA Member Board is a great place to post your content because we already have followers on our page. It’s also an excellent way to share information with your colleagues.
     


    Top 5 Pinterest Tips:

    1. Post relevant content on your Pinterest boards under search friendly, niche keywords such as, "Marketing Résumés," and “Nursing Cover Letters.” This will drive more traffic to your boards than broad titles such as, “Write It.”
    2. Use high-quality images that draw the users attention, I highly recommend using info graphics.
    3. Don't forget to post your own content! You can pin any image including résumés, blogs with images, or your personal photo.
    4. Make sure to link all of your content back to your website and include your URL (such as: www.thenrwa.com) in the description. For example:
    5. Join our member board and get some great ideas by sending your Pinterest email address to cassiecareerconfidence@gmail.com.

    Cassie Olson has been working in the career services field since graduating from college in 2009. Her first job was working as a career services advisor for Job Corps. This was a very rewarding position because most of these students came from impoverish backgrounds, and Job Corps was often their only opportunity for success. Since then, she has managed the career services department as the Director of Career Services at a for-profit college. In June of 2013, she moved to Colorado where she started her own career services business called Career Confidence. Her main clientele are college graduates. Cassie also enjoys social- media marketing and strives to learn how to effectively use all of the social-media platforms and share that knowledge with The NRWA members.

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