You have probably already seen the icon for an RSS feed, it looks like this…
RSS stands for Really Simple Syndication. Think of RSS feeds as a “news feed” that you subscribe to, and, whenever new content from your favorite website is published, it is delivered to anyone subscribed to the RSS feed. RSS is being used by millions of web users to keep track of their favorite websites. Instead of “bookmarking: websites in your browser and frequently checking for new content, you receive automated updates. An RSS feed delivers this “subscription” of information directly to your RSS feed reader, a method for aggregating all of your subscribed feeds. The most popular feed readers are Google Chrome RSS Feed Reader extension and Feedly.
Why is having an RSS feed on your website or blog so valuable? An RSS feed makes it easy for those who are interested in you and what you have to say, to hear from you in real-time. In addition, an RSS feed is a great tool to generate more traffic to your website and more readers to your blog. Most WordPress and DIY websites have an easy option to create an RSS feed for your website. Or, contact your web developer to create one for your website.
An RSS feed is very important and beneficial for The NRWA members. The NRWA will be starting a public RSS feed featured on the website; this will be exclusively for members. Much of the traffic we receive to The NRWA website is from job seekers in pursuit of hiring a qualified résumé writer. With this new feature, you are even more likely to get noticed by a potential client. In addition, it's a great way to establish yourself as a thought leader in the résumé writing industry. Most importantly, by sharing your RSS feed with The NRWA, it will help generate traffic back to your website.
For those of you who have a blog, but do not have an RSS feed, I created a short 2 minute video to explain how simple and easy the process is, go ahead a take a peak...
One more tidbit of information for those of you who have a WordPress website, you can generate a feed for any page simply by adding "/feed" at the end of any URL.
The NRWA Marketing Chair